Nigel Ward
After 4 years in the Army and 30 years of working for a number of businesses, predominantly in the Leisure industry developing now famous brands such as Pitcher and Piano bars, Nigel identified a niche market in analysing and reducing costs for such organisations. Hence the idea of setting up the Cost Reduction Company in 2010, based in Henley on Thames where he has lived and worked for 25 years. As well as reducing costs, Nigel embraces opportunities to help clients to use less stuff, an aspiration widely discussed in society but rarely achieved in earnest without outside help. Nigel’s new book, Using Less Stuff, will be invaluable to any organisations interested in knowing how to motivate staff to be environmentally friendly and to promote personal responsibility amongst staff.