Speakers

I am the founder and Managing Director of MSA Worldwide (“MSA”), a provider of domestic and international franchise advisory services.

During my professional career, I have been a senior operations officer, financial executive, consultant or accountant for companies within the franchise, retail, restaurant, personal services, healthcare, hospitality, education and service industries. I have also been both a franchisor and franchisee. The International Franchise Association has published that MSA Worldwide is “the leading strategic and tactical advisory firm in franchising.”

I have consulted both domestically and internationally for companies on the appropriateness of franchising, licensing, and other methods of down-stream distribution of products and services; the design, development and implementation of franchise and licensing systems; and for established franchisors, non-franchisors and other multi-unit operators. MSA Worldwide also provides other professional services including but not limited to manuals; training programs; franchisee recruitment strategies; franchisor expansion strategies; real estate site selection and site development; franchisee advisory councils; franchise relations; joint-employment; crisis management; change strategies; management company relationships; litigation support; and the strategic restructuring of established companies.