Speakers

A multi award winner in international Franchising and inductee into European Franchise Federation Hall of Fame 2023, Farrah dedicated 40 years of her career to supporting ethical international franchising. She has worked  with 400 international brands, such as Burger King and Arcadia Group Plc, as well as many SMEs across F & B, Retail, B to B and B to C, helping them to expand their businesses into global markets. She works closely with 76 franchise associates  in 103 countries to facilitate her clients expansion plans.  Farrah is now recognised as one of the Global leading authorities on international franchising and her expertise is sought by companies and Franchise Associations around the world.  she is the former advisor to the Commonwealth Secretariat in franchising and senior international advisor the European Bank for Reconstruction and Development,  taking brands into CEE, Central, East Asia and North Africa, European and the Middle Eastern markets A long standing member of the British Franchise Association, she has trained many Heads of Government and Stake holders in ethical international franchising around the world and worked in 63 countries.