Speakers

Alan Greenfield is a Shareholder at Greenberg Traurig, where he focuses his practice on international and U.S. franchising, licensing, and distribution matters. Recognized by Chambers & Partners as a leading global and U.S. franchise attorney, Alan has assisted clients with franchising, licensing, and distribution transactions in over 75 countries across North America, South and Central America, the Caribbean, Europe, Africa, Asia, and the Middle East.

Alan advises a wide range of clients on expanding their brands internationally through various types of arrangements, such as master franchise and area development relationships, joint ventures, distribution agreements, non-traditional venue franchises, area representative relationships, and combinations of these models. He also provides guidance on everyday compliance issues and other franchise- or distributor-related concerns, including maintaining strong franchisee/distributor relations and resolving disputes.

In addition, Alan represents private equity firms, family offices, and companies in the acquisition and divestiture of franchise, license, and distribution systems.