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BECOME YOUR OWN BURGER MASTER: THE URBAN FRESH BURGERS & FRIES FRANCHISE OPPORTUNITY AT A GLANCE
| Franchise Fee | Minimum Investment | Royalty Fee | Marketing Fee | Initial Term | Franchise Opportunity | Returns |
| £16,000 | £175,000 | 5% | 1% local, 1% national | 10 years | Single and multi-unit | 2-3 years |
The URBAN franchise model offers significant earning potential in the UK QSR sector, which is currently worth over £18.8bn.
ABOUT THE BRAND
Founded by Mehmet and Zerin Kent, URBAN has grown from a single location into a flourishing multi-site business, boasting six thriving locations across Yorkshire, including one franchisee-owned unit on the bustling Ecclesall Road in Sheffield.
Since 2017, we've been growing the URBAN brand, refining our tech systems and building strong, cost-effective supply chain partnerships.
URBAN thrives in the competitive QSR market, driven by consistently high customer satisfaction, streamlined operations and a model built to scale. Our systems are purpose-built for multi-site success, providing experienced operators with robust tools and proven frameworks to maximise growth and efficiency across each and every location.
THE SECRET SAUCE BEHIND URBAN'S SUCCESS
Our recipe for success is simple: quality ingredients, ultimate customisability, top-tier service and a genuine passion for what we do. All these elements come together to create food that our customers love and keep coming back for.
URBAN is all about fresh, flavourful food. Our unique ‘build your own burger’ concept is simple to operate but gives customers 917,504 possible menu choices (yes, we’ve done the maths!). So, whether you’re up for trying something new or sticking to your tried-and-true favourites, there’s an option for everyone.
Customers can pair their perfect burger with a hand-spun shake plus unlimited mix-ins or get a free refill at our Coca-Cola Freestyle machine with over 100 flavour options.
Our customers make their entire meal just the way they like it, so it’s always guaranteed to be a winner.
- Our menu only includes premium quality ingredients.
- We cook to order to ensure maximum freshness and minimum waste.
PROVEN AND PROFITABLE. PICK IT UP AND RUN WITH IT.
As an URBAN franchisee, you'll receive:
- Comprehensive training and launch support
- Site selection support and a bespoke brand Design Pack
- Effective national marketing to develop brand awareness
- Local marketing support to ensure successful entry into new markets
- An average Unit EBITDA of 15%
- Multi-unit management tools
- A full supply chain solution
- Ongoing support to ensure success and profitability
- A tried and tested model to secure your investment
BRAND VALUES
Integrity | Excellence | Teamwork | Accountability | Fun!
Request free info
Products
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What makes a good burger great? Here’s the secret, straight from our grill… 🥩 Premium fresh beef: We start with the best - premium cuts of beef from trusted suppliers who uphold strict quality standa ... -
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At URBAN, we're passionate about bringing customers the best in every bite, which is why our chicken burgers are crafted with care and quality from start to finish. We carefully choose our fillets for ... -
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Crispy on the outside and perfectly cooked, URBAN's delicious veggie burgers are made by hand using fresh, organic British vegetables. Meatless Monday never tasted so good. 🥦 -
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Our fresh fries are more than just an afterthought. Crispy, hand-cut with fluffy middles, they're the perfect side to our fresh burgers. ✂️ Hand-cut daily: Starting with the best quality potatoes from ... -
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At URBAN, we take the milkshake experience seriously. Thick, creamy hand-spun shakes with a twist – unlimited mix-ins! From classic flavors to seasonal surprises, there's something to satisfy every cr ...
Videos
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Celebrating the highly anticipated launch weekend of the best burgers in Sheffield - URBAN Fresh Burgers & Fries! 🍔🍟🎉 -
News
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The pivotal agreement marks the beginning of the brand’s expansion through franchising, after the brand announced the opportunity in May this year. -
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URBAN Fresh Burgers & Fries has been named Medium Business of the Year at the 2024 Doncaster Business Awards, reinforcing its position as one of the region’s most dynamic and high-growth businesses. -
Crowds lined up along Ecclesall Road, eager to get their hands on URBAN's signature smashburgers as part of the grand opening celebrations.
