Fat Phills

During a trip to the United States, Armin Vahabian, the founder of Fat Phill’s, visited several deli’s, burger places, and other food venues where he experienced many dishes and products that were not then available in the Netherlands. Given his family background in the world of Food & Beverages, and with 20 years of experience in gourmet restaurants under his belt, these visits planted the seeds of his idea to start a real American burger restaurant in the Netherlands. Following this, in 2019, Fat Phill’s was founded in Amsterdam and embraced an aesthetic of early 90s hip hop combined with a new age industrial style and unique street art.

Over the years, Fat Phill’s has developed a reputation for great, quick service food, with eye-catching dishes like their loaded sandwiches, Philly cheesesteak fries, and juicy chicken tenders which are all made fresh to order in front of your eyes. 

But undoubtedly what Fat Phill’s is best known for is its Smash Burgers. Take the Big Belly Burger; a sweet bun, oozing with melted cheese, loaded with crispy bacon and – of course – several stacked smash burgers. The best quality beef burgers are smashed down on the griddle and built up high with other fresh ingredients to create a truly indulgent burger.

All of these wonderful creations inevitably find their way to social media, bolstering Fat Phill’s online presence and tempting more and more customers through the door. With such big, high quality dishes one may expect to pay a premium, but the menu remains accessible and reasonable priced for everyone. Because all items are made to order, wastage can be kept to a minimum, meaning that Fat Phill’s is a smart choice for franchisees looking for great margins.

As a franchisee with Fat Phill’s you will have a great support network, with comprehensive guidance at every point in your journey. On-going training starts from the initial stages of store design and continues through to marketing, staffing, and budgeting, providing help in the understanding of management and back of house systems. The franchisor will make sure that you never feel alone.