The K-culture, one of the most influential cultures to take the world by storm, took root in the early 2000s with K-drama and K-pop. Who could ever imagine that from the initial days where the obsession surrounded drama and pop music, this fascination extended to all facets of K-culture and the following around the globe grew exponentially to include adolescents to retirees? Simply unimaginable! Today, the growing K-list that includes K-movie, K-beauty, K-trips and naturally, our all-time favorite, K-food, continues to engage and intrigue with many pursuing the authentic and all-rounded Korean experience. With music, drama, beauty and all having its own loyal following, food is the common link that connects many, if not the majority, of the K-enthusiasts. For millions of years, we have seen how cultural heritage and ethnicity influences and shapes the food culture of a country or the inhabitants, and Korea is no exception.

At Bonchon, we want to be part of the forces that promote the advancement of K-culture through our authentic Korean food. Our vision is to be the Global Icon of Korean Food. With branding efforts focusing on Korean heritage and culture, our NPD, store and packaging design and marketing are oriented towards bringing out the richness and grandeur of Korean traditions that will resonate with the global community.