The award, presented on 12th December 2024 celebrates the achievements of medium-sized enterprises that demonstrate exceptional performance, innovation, and impact within their industries.

Facing strong competition from prominent finalists, URBAN was recognised for its innovative approach to quick-service dining, impressive financial performance and ambitious growth plans.

Accepting the award, Mehmet Kent, Managing Director of URBAN Fresh Burgers & Fries, said: "We’re incredibly honoured to receive the Medium Business of the Year award. It’s the icing on top of the cake for what has been a huge year for us! This achievement is a testament to our team’s relentless drive to deliver quality, innovation and a best-in-class customer experience. It’s not just a recognition of what we’ve achieved so far, but of the huge potential ahead as we expand. We’re building something special, and we’re so excited for what comes next.”

Positioned as a standout competitor to national giants, URBAN is firmly establishing itself as a key player in the UK’s quick-service restaurant industry.