While education on AI tools has signicantly advanced, the surge of sensationalised statistics about their success has left businesses navigating a Wild West of information. So, how can organisations make informed decisions about automation? What key questions should they pose to vendors to ensure their investments deliver maximum value? This session will explore:

• Cutting through misleading statistics about automation

• Leveraging frictionless technology for seamless multi-venue operations

• Striking the perfect balance between automation and human connection

• Overcoming challenges with integration and legacy systems