Business Essentials Theatre

Friday 16th February

Saturday 17th February


11.00 - 11.30

Ben Kench

Sales for Non-Sales People

Do you ever find yourself aware that you have to sell but feel uncomfortable with the whole ''selling'' process and feel? Are you conscious that you need more sales and would like better profits but don’t know how to sell without being a ''salesy'' energy that you don’t like? In this enlightened session Ben Kench, author of Selling For Dummies will share his ideas to ease your worries! Selling can be fun and can be successful without feeling negative or pushy...Ben will show you how!


11.45 - 12.15

Paul Hughes

Dealing with Companies House.

Come along to this seminar to learn how to incorporate a limited company. All company officers must comply with company law - we will explain your statutory obligations as a company officer under the Companies Act. This session will also cover our online products and how to obtain company / officer information from the public register.


12.30 - 13.00

Gary Townley

If you Think IP Won''t Affect your Franchise, Then Think Again.

Franchising is all about using someone else''s intellectual property (IP). Find out how the different types of IP can be protected and how they should be used in a franchise environment. IP forms the basis of all franchise agreements - make sure you know who owns the brands, logos, trademarks, and designs of the franchise you''re considering buying into.


13.15 - 13.45

Paul Mitchell

How to successfully expand your business through franchising

Franchising can be a very effective way to expand your business and reach a national or international market place. However, it is not an exercise you should enter into lightly, your franchisees will invest heavily in your sector knowledge and expertise, you therefore need a clearly thought out strategy and a carefully crafted suite of support documents and systems. Paul Mitchell is UK Managing Director of Transworld Business Advisors, the world’s leading business brokers and franchise consultants with over 200 franchised offices themselves.


14.00 - 14.30

Carl Reader

Lessons from The Franchising Handbook – a talk by Carl Reader

Focusing on how to make a success of your franchise venture and the pitfalls to look out for, business and franchising expert Carl Reader QFP shares his advice on how to choose, start and run a successful franchise.


14.45 - 15.15

Neil Wilson

Workplace Pensions Overview of Employer Duties

Briefing of the workplace pension duties a company will take on when becoming an employer.


15.30 - 16.00

Gary Richardson

Understand your market and competitors

Is it important to understand the marketplace in which your franchise is situated? Yes! Gary Richardson, National Sales Manager at Surface Medic talks Market Saturation, SWOT Analysis and the importance of competitor research.